About the Speaker:
I’m an Agile Fellow with Rally Software in Boulder, CO. I love coaching others about Agile software development. My passion in this realm has led me to concentrate on practices in collaboration and leadership. I’m also now reaching into systems thinking, Lean, and Kanban (you can read blog posts I’ve written about these topics). I see a strong interdependency among these various processes and practices. This has led me to also look outside of software and IT to our larger community about sustainable and restorative practices within our physical world. I graduated Magna Cum Laude and as a University Scholar from the University of Missouri. I hold a Masters in French Literature from Michigan State University and a Masters in Computer Science from Johns Hopkins University. I’m a a Certified ScrumMaster and Practitioner, a Certified Scrum Trainer, and a Certified Professional Facilitator.
DESIGNING EMPATHY: A DISCIPLINE FOR GREAT BUSINESSES
You are a Product Owner working hard to maintain a value-driven product backlog. That means you continually check in with what you mean by value. For me, that means checking with what your customers in new heartfelt ways. What adds value to them? What provides them function, commodity and delight? How can you act in love and service to them? Designing empathy into your product feature sets brings you into a deep relationship with your customers. Design from your head and heart to your customers’ head and heart. Fortunately for all of us as product owners, George Kembel and his team at the d.School at Stanford University have been working for a number of years on approaches to help us develop customer empathy and to act on it. Having had the good fortune of working with George and his brother John, I have worked with my colleagues at Rally Software to create a design empathy approach that draws from the d.School work while adding in some of our own brainstorming divergence and convergence approaches for data collection and knowledge massaging. This session affords you the opportunity to learn the full spectrum of empathy activities: from empathy interviews all the way through to possible points of view for designing subsequent experiments. Interactively in a workshop setting, we’ll first complete an overview of the overall design thinking approach within which empathy practices fit. We then move to interactive work in small teams. Each team will create one component of the set of items that design the full empathy experience.
6:00 pm Introduction
6:30 pm Food, beverages, and socializing
6:50 pm Main event
7:50 pm Done
8:00 pm Done Done
1 International Place (6th floor)
Boston, MA 02110